CARSON BENNETT

I’m an experienced, independent communications professional, looking for exciting opportunities in web design, branding, and cloud consulting.

CARSON BENNETT

I’m an experienced, independent communications professional, searching for web design, branding, and cloud consulting contract opportunities.

205.617.6094

Broomfield, CO

My Story

In the age of information and the cloud, we’re seeing computer technology advance at an unprecedented rate, and it’s tough to keep up. I experienced this first-hand working in the nonprofit world for the first 5 years of my career.

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It was truly perplexing – even though financial stewardship was paramount to the organizations I worked for, they were doggedly resistant to adopting new technologies that could significantly improve efficiencies, reduce costs, and expand their reach.

Despite this, I was (and always have been) horribly curious about exploring technology and finding better, faster ways to do things – particularly when they eliminated repetitive, mundane tasks from my work life. So, when my nonprofit job didn’t create opportunities for me to pique my curiosity, I created them for myself by freelancing on the side.

As a freelancer, I discovered why technology was so difficult to approach for small businesses – they either didn’t trust the product because they didn’t truly understand it, or they didn’t trust me because they had a significant previous experience where they got burned and felt taken advantage of.

As a result, I began integrating tech-education into conversations with potential new clients, and l learned how to communicate complex technology in approachable ways to non-technical business owners. Also, I would start with smaller, iterative contracts that allowed my customers a chance to test the waters before taking the leap.

This new approach helped my freelance business grow and is what led me to start Solutions by Carson, a communications company that empowers small businesses with powerful technology, but seeks first to serve people well.

Education & Experience

 

The University of Alabama

Graduated May 2013
B.A. Social Entrepreneurship
3.4 GPA

 

SPECIAL PROJECTS COORDINATOR

The Bell Center For Early Intervention
Birmingham, AL
June 2013 – May 2014

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The Bell Center helps maximize the potential of children from birth to three years of age who are at risk for developmental delay by providing early intervention services that include physical therapy, occupational therapy, speech and language pathology, and early childhood education.

Website: thebellcenter.org

Responsibilities

  • Recruit, train, and manage all volunteers for participating as child partners in the classroom.
  • Develop and execute a marketing strategy for email and social media to recruit donors and volunteers.
  • Manage two fundraising campaigns to help the development team achieve their revenue goals.

Accomplishments

  • Raised a record $25,000 during the annual poinsettia drive.
  • Increased social media following by 35% in 6 months.
  • Increased post engagement on Facebook by 125% by using new content strategies utilizing HD photos and videos.
  • Recruited and managed 50+ volunteers who contributed over 1,500 manhours.
  • Reduced company expenses by $8K by developing a volunteer management system to automate repetitive admin work.
 

INFORMATION SPECIALIST

Homes for Hope
Dallas, TX
May 2014 – August 2016

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Homes for Hope is a nonprofit organization that partners with home builders in the US and Canada to build homes and donate the profit to support microfinance organizations in 16 developing countries around the world.

Website: homes4hope.org

Responsibilities

  • Develop and implement multi-platform marketing plans to increase targeted lead generation.
  • Develop and implement internal systems for sales operations, donor relationship management, and project management.
  • Design all print and digital marketing collateral for Home for Hope projects and events.
Accomplishments

  • Developed the Builder Toolbox, a comprehensive and fast-deploying branding system that:
    • Reduced turnaround on marketing requests from 2 weeks to 48 hours
    • Reduced the average H4H project cycle by 36 days
    • Increased H4H’s working capacity by 100%
    • Exposed the H4H brand at over 60 events in 30+ states, with an estimated 5,000 people in attendance
  • Led the implementation of Salesforce for Homes for Hope that:
    • Reduced annual expenses by $11.3K by automating administrative processes.
    • Saved the company $15,000 by handling implementation in-house instead of hiring a 3rd party consultant.
    • Helped increase donor retention by 30%
  • Helped see annual revenue increase from $700K to $1.2 Million by generating crucial insights into improving operational efficiency and effectiveness.
 

OWNER/OPERATOR

Solutions By Carson LLC
Broomfield, CO
August 2016 – Present

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I started Solutions by Carson in 2016 because I wanted to design, build, and manage digital communication platforms that give small businesses a big voice. We offer services in website design, internet marketing, brand design & strategy, and cloud consulting.

  • Conduct all marketing and sales efforts.
  • Recruit and manage network of subcontractors and trades.
  • Serve as project lead on all web design, marketing, and consulting projects.
  • Lead web developer and designer on all web-based projects.
  • Lead SEO and marketing consultant for all SEO projects.

  • Grew the company to annual revenue of $100K in 2 years, experiencing 100% growth every year.
  • Saved clients over $500K in annual expenses through process improvement and cloud consulting services.
  • Serving 23 Clients across 7 states in the US, with a 75% referral rate
  • Designed 20+ WordPress Websites To Date
  • Oversaw the development of 6 brand identity projects
  • TECHNICAL SKILLS


    = Some Experience
    = 2-3 Years = 4+ Years

    Marketing Software

    Mailchimp
    Constant Contact
    Campaign Monitor
    HubSpot
    BombBomb
    Mautic

    Design Software

    Adobe Illustrator
    Adobe Photoshop
    Adobe InDesign
    Adobe Premiere

    Programming Languages

    HTML
    CSS
    PHP
    Bootstrap
    Javascript
    JQuery
    React JS

    Content Management Systems

    WordPress
    CMS Builder
    Squarespace
    Wix

    Business Software

    Salesforce
    Moodle
    Crelate
    HubSpot
    Zoho

    Microsoft Applications

    Word
    Excel
    PowerPoint
    Access
    PowerApps

    Marketing Software

    Mailchimp
    Constant Contact
    Campaign Monitor
    HubSpot
    BombBomb
    Mautic

    Design Software

    Adobe Illustrator
    Adobe Photoshop
    Adobe InDesign
    Adobe Premiere

    Programming Languages

    HTML
    CSS
    PHP
    VB.net
    Javascript
    JQuery
    SQL

    Content Management Systems

    WordPress
    CMS Builder
    Squarespace
    Wix

    Business Software

    Salesforce
    Moodle
    Crelate
    Zoho
    HubSpot

    Microsoft Applications

    Word
    Excel
    PowerPoint
    Access
    PowerApps

    SOFT SKILLS

    rapid learner

    Innovator

    w

    Technical communicator

    Creative problem solver

    l

    ACtive Listener

    Persuasive speaker

    Z

    Goal-oriented

    Tech Trend Follower

    Highly Self-Motivated

    Portfolio

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    Let's Connect

    We would love to talk with you about your business, your projects, and your ambitions. Send us a message using the form below or call 205.617.6094.

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