It was truly perplexing – even though financial stewardship was paramount to the organizations I worked for, they were doggedly resistant to adopting new technologies that could significantly improve efficiencies, reduce costs, and expand their reach.
Despite this, I was (and always have been) horribly curious about exploring technology and finding better, faster ways to do things – particularly when they eliminated repetitive, mundane tasks from my work life. So, when my nonprofit job didn’t create opportunities for me to pique my curiosity, I created them for myself by freelancing on the side.
As a freelancer, I discovered why technology was so difficult to approach for small businesses – they either didn’t trust the product because they didn’t truly understand it, or they didn’t trust me because they had a significant previous experience where they got burned and felt taken advantage of.
As a result, I began integrating tech-education into conversations with potential new clients, and l learned how to communicate complex technology in approachable ways to non-technical business owners. Also, I would start with smaller, iterative contracts that allowed my customers a chance to test the waters before taking the leap.
This new approach helped my freelance business grow and is what led me to start Solutions by Carson, a communications company that empowers small businesses with powerful technology, but seeks first to serve people well.